| If the path to success is determined within the framework of a strategic development, then the operative marketing and sales concepts must be concerned with the planning and preparation of a concrete strategic implementation. In this context, the organizational barriers that arise during the course of the strategic implementation will be identified.
Putting it into practice
Within the framework of the translation of strategies into the operative level, we create pragmatic concepts. The pragmatic concepts are distinguished from the strategies in that they are applicable immediately and our customers’ employees can move into position to implement the strategies practically.
Our range of operative concepts includes the creation of a brand personality or communication campaign, design management and planning of potential-based retail systems or innovative consumer spaces. By consumer spaces we mean the new regional, virtual, ritual and social locations, where the consumers of today meet, where they communicate, consume and network. Designing these spaces yourself is a key factor in successful marketing. |
 |
Test concepts and operative processes
However, operative conception is not only concerned with elements of content, but also with formal aspects. For example, we develop test concepts including methods of operative measurement and standards for success based on which advertising media, products, or services can be tested for their success potential before they are enacted on a broad scale.
|
|
In addition, we plan the procedural conversion of the developed strategies. This is carried out in the form of lead management processes, for example, which determine how sales contacts can be used appropriately, analytically and systematically within a sales structure.
|
|
