Fascination
Navigation Publikationen Unternehmen company group expertise services contact Home E-Mail Sitemap company
Space
Space
Marketing analysis   Marketing
Analysis
   
strategy   Strategic
Development
     
conception   Operative Marketing and
Sales Concepts

   
Projekt management   Practical Implementation and Project Management
     
Dr. Björn Stüwe   Lectures and Workshops
 
Space

PUBLICATIONS
Worth knowing in theorySpace

Space
Bad Insoirationen 3
Sampling in the bathroom – Unison of the unexpected!

New and hot off the bookshelf: The third edition of the book series „Bathroom Inspiration“ titled „Sampling in the bathroom“ by Dr. Björn Stuewe, Michael Hoffman and Michael Schreiber has just been published. Sampling describes the interaction of objects that not necessarily belong together. They make sense in the selected combination, when the design is identified and understood as a new unit. On more than 220 pages high-quality illustrations and photographs of innovative practice examples on sampling in the bathroom are presented. Get inspired and learn e.g. what the „Entwaffnungszone” is all about.

Product Classics

Quintessentials in consumer culture

Product classics are ideas with soul that demand creation through the senses. They stand for particular ideas and convictions, which their creators pursue and realize with passion and often enthusiastic obsession. Product classics combine functionality, aesthetics, and symbolics so skillfully that the character of a thing is there to be experienced, in which the products in question are still up-to-date even decades later.

Fascination
Marketing in the changing waters of emotion

Fascination is a paradox of the emotional world: it is sensible and foolish, luxurious and simple, expressive and reserved. It drives us as humans and simultaneously leaves us paralyzed in amazement, preserves tradition, and at the same time opens up future development and generates excitement along with contemplative joy.

 

Space
  Publications Space
  Pfeil Bad Inspirationen 3
Sampling in der Badgestaltung:
Die Harmonie des Unerwarteten

Dr. Björn Stüwe, Michael Hoffmann, Michael Schreiber
SHK Einkaufs- und Vertriebs AG
ISBN 978-3-00-034261-5
 
   
Pfeil Kaufmotive
Ein Blick hinter die Kulissen des Konsums

Dr. Alexandra Wöllenstein
erschienen in „Versandhandelsmarketing“
von Roland Mattmüller
Deutscher Fachverlag
ISBN 978-3-86641-176-0
Frankfurt am Main 2009
   
  Pfeil

Produktklassiker
Quintessenzen der Konsumkultur

Dr. Björn Stüwe
Siegfried Vögele Institut
Verlag Gabler
ISBN 978-3-8349-0919-0
ISBN 3-8349-0919-X
Wiesbaden 2009

www.produktklassiker.de

 
       
  Pfeil Faszination
Marketing im Wechselbad der Gefühle

Dr. Björn Stüwe
Siegfried Vögele Institut
Verlag Gabler
ISBN 3-409-12540-X
Wiesbaden 2003
 
       
  Pfeil Personalisierung und Individualisierung von Coupons
Eine empirische Untersuchung der Kundenbindungswirkung individualisierter und personalisierter Coupons

Dr. Ralf Wierich
Kohlhammer Verlag
ISBN 978-3-17-020347-1
ISBN 3-1702-0347-9
Stuttgart 2008
 
       
  Pfeil Longlife
Zur Umsetzung einer zeitinvarianten Produktstrategie

Dr. Alexandra Wöllenstein
Fördergemeinschaft Produkt-Marketing e.V
ISBN 3-922292-49-6
Köln 2004
 
       
  Pfeil Praktisch-Rationales Entscheiden im Marketing

Dr. Björn Stüwe
Fördergesellschaft Produkt-Marketing e.V
ISBN 3-922292-47-X
Köln 2002
 
      Space


 
Xing   Imprint General Terms Data Protection