Stuewe Consulting


		Marketing Analysis

		Strategic Development

		Operative Marketing and Sales Concepts

		Practical Implementation and Project Management

		Lectures and Workshops

	For questions please contact:
	Stuewe Management Consulting GmbH Ms. Nükhet Sivari Tel.: +49(0)2173-98 48 600 Fax: +49(0)2173-98 48 659

LECTURES AND WORKSHOPS
The limits of my language mean the limits of my world.
Ludwig Wittgenstein

The following is an overview of the lecture topics by Dr. Stüwe.

Fascination - marketing in the changing waters of emotion
-	What makes fascinating offers?
-	What is the nature of fascination?
-	Examples of use
-	Fascinating marketing

Creativity and dialogue - communicating with wild markets
-	Dialog as a productive mechanism in marketing
-	Necessity of dialog in a navigational society
-	Creativity and dialog as an exciting answer to the hybrid consumer
-	Example of creative dialog strategies

Consumer spaces - new centers of consumption
-	Fundamental changes in the location of consumption
-	Types of consumer spaces
-	Consumption, communication, and networking
-	Practical marketing in consumer spaces

Luxury marketing - nobilitation of the everyday
-	Luxury as a fascination factor
-	The three types of luxury
-	The strategy of luxurization (luxury for all)
-	The 10 Ms of luxury based on practical examples


Marketing and design - taste can be acquired
-	Design as a success factor in marketing
-	The difference between taste and subjective enjoyment
-	Valuing design: functionality, aesthetics, and symbolics
-	Practical design strategies

Product classics – marketing for long-lived products
-	Timelessness as a success factor
-	Innovative permanence instead of permanent innovation
-	Product classics as quintessential in consumer culture
-	The creation and marketing of long-lived products based on practical examples